Williamsburg
After graduating from Le Cordon Bleu in London, Eden traveled around India, Israel, and Southeast Asia immersing herself in different culinary cultures. She has since created two Cooking Channel shows, EdenEats with Samantha Schutz and Log On & Eat with Eden Grinshpan. She is now working on her first cookbook slated for release in fall 2020 and raising two-year-old daughter Ayv.
Read MoreMeet NYC passerby Elizabeth Novogratz, the co-author of "Just Sit: A Meditation Guidebook for People Who Know They Should But Don't.” While meditation is one of her passions, she advocates for animal rights along with an upcoming project, Species Unite.
Read MoreMeet NYC Passerby, Soraya Ahoubim, a tax lawyer based in Brooklyn who has a unique closet but also keeps it professional on weekdays thanks to her favorite designers.
Read MoreMeet NYC passerby, Mimi Packer, a producer at Vice who shares with us what tools she uses to help her get the job done on the daily but also help soothe her in between shoots.
Read MoreKaylan is the Brand Director of Ilegal Mezcal, a company that got started out of her uncle's Café No Sé in Antigua, Guatemala. She gets to have her hands in design, music, and politics on a daily basis, and was behind the brand's viral "Donald Eres Un Pendejo" campaign. She lives in Williamsburg with her puppy, Penny Lane.
Read MoreAlyssa Coscarelli is a fashion writer, consultant, and influencer based in the East Village, New York City. After working as an editor for Refinery29 for 5 years, Alyssa recently took the leap to give the freelance life a whirl, and in addition to contributing to various digital publications, consulting for up-and-coming New York indie brands, she's working on launching her own online platform in the coming months. She's an impulsive shopper with a love for vintage and indie brands specifically, and can never pass up the perfect pair of Levi's (even though she owns more than any one human should).
Read MoreTea is a Croatian born, American raised writer, filmmaker and TV host. While studying Fashion Design in Milan, she wrote two blogs, CRUMPETS & Sugar Tits which led to popular columns for Wired and Vice Italy and a television series called Sex in the World on La3.
Read MoreCara Flaherty is the Events & Content Manager for Urban Outfitters’ concept store, Space Ninety 8, in Williamsburg, Brooklyn. She has lived in the neighborhood since the early aughts, though she is originally from Columbus, Ohio.
Read MoreMeet NYC passerby, Anahita Tajmaher. She currently the in-house catering manager at a multifunctional photography studio in NYC but is making the transition to focus solely on a career in food.
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Born in Israel, Yael moved to Manhattan in 1994 and to Williamsburg in 2011. Her book, Falafel Nation, was published in 2015. She is the founder of the non-profit Umami Food and Art festival and is currently Director of Business Development at Splacer.
Read MoreMeet NYC passerby, Rian Fossett, the social media director and label coordinator at Matador Records.
Read MoreBorn in Tel-Aviv, Israel, Gaby is a curator and cultural producer. Gaby has lead, curated and researched projects that merge interdisciplinary practical work experience with academic studies.
Read MoreSvyan is a designer based in Williamsburg. She specializes in embroidery and is currently working on her own collection. In addition, Syvan also creates unique head pieces that are popular among brides.
Read MoreBorn in Tehran, raised in So-Cal, Sunny went to UCSC to study Politics & Sociology. After college, she worked in LA for 3 years in various fields. Unfulfilled with the post-college 9 to 5 life, Sunny uprooted and moved to NYC to pursue her passion in photography and attend ICP. Today, she is an acclaimed photographer with a wide variety of clients like Barneys, Oyster, Nylon, & Levi's. Right now she is very stoked to be working on a long term book project with Brooks Headley of Superiority Burger.
Read MoreBorn in California, Molly creates physical experiences that connect people to their own bodies and the “communal body.” So whether she is working as the Director of Partnerships at Splacer or composing a sound sculpture for BAM, her work is always about the human form and how it generates tension and unity when sharing space.
Read More“Born in San Juan, Puerto Rico but raised in Rochester, New York, Ysa moved to NYC in 2008 while she was an Advertising Photography student at RIT to intern at Nylon Magazine. After graduating, in 2010-2011 she worked as a photography assistant at GQ Magazine under Photo Director Dora Somosi, supporting the photography department. Off the clock, she’d photograph musicians, rappers, DJs and nightlife which led to shooting assignments for magazines such as Spin, Vibe, XXL, New York Mag & Bloomberg Businessweek. She currently lives in Miami Beach both photographing and training in martial arts full-time.”
on her morning routine
I wake up everyday around 6.45am. I like to accomplish a lot of things in the day and when you’re in a place where the weather is inviting like Miami, you just want to be up. I usually start the day looking at my phone, doing my emails or I’ll just go straight to the beach and meditate.
on her start in photography
I took a basic 10th grade photography class and I shot a black & white photo of a gloomy set of railroad tracks and my teacher acknowledged it was good. That was it until college. These two students at RIT were in need of a model and reached out to me on Myspace (so dated). At the time, I was undecided at University at Buffalo, but seeing their space, the facilities and equipment, I was convinced I could probably do that. From there I transferred to The Rochester Institute of Technology for Advertising Photography.
I always had a good eye and have been using photoshop since I was like 12, my mom was a graphic designer, but when I started at RIT I took really shit pictures. I mean, you’re experimenting and you have no clue how things work, what lenses to use, what you’re trying to say through your work - it’s a process. It took me almost as long as I’ve been doing this professionally, to now completely be confident in the way I shoot. I never second guess what I’m framing, and when to press the button.
I work candidly based off the energy between me and what’s going on, I use natural light and I don’t interfere. Occasionally for portraits I’ll direct a moment, but more or less I just want to document what’s going on. My process is more simple than people think, I shoot film and I use an 8 year old DSLR. It’s not what you use, it's how you use it. It’s also about being able to tell a story through the images despite the subject matter.
I just use a 5D Mark II which came out years ago, when I was in photo school. Everyone was in awe it could record video. Big 2008 moment. I’m not sure why I chose Canon instead of Nikon, but it’s probably because my first camera was a basic Canon Rebel to survive my first year of photo school. I don’t keep up with what’s coming out next, digital cameras used to come out like twice a year, now it’s every few months a consumer friendly DSLR comes out, so I just use what I got and edit how I do. My work looks different from other people’s for a reason.
Right now I’m shooting for Budokon University, a mixed martial arts school based in Miami Beach, Florida. I enter dojo spaces with people that have been doing these art forms a majority of their lives so you need to you walk into their space with respect. I can’t be intrusive and disturb the students or instruction, so I’ll just sit in a spot, observe, move when I have to, mostly everyone says they never notice me there and trust me, I grab a lot of content. I just work fast.
““When I began the point & shoot phase in college, I bought this shit 35mm Ricoh off eBay and wasn’t really impressed with the photos, but thought that was that. Then 2011, I met a photographer in London, Tom Oxley, and he had this Contax T2 sitting on his desk. He let me shoot a few rolls during my stay, and when I returned to the states I fell in love with how crisp the images were. Contax got that Zeiss glass.””
Ysa's favorite beauty products
on her beauty routine
Ever since Budokon, my regimen has gravitated towards being more authentic. I’m extremely active there’s no need for makeup, plus it’s Miami, it’s going to sweat off anyway. I always tone and moisturize, but I keep a natural thing going - I ride my bike outside, tan, go into the sea for salt water (which cures everything), I workout. I steam & sauna for my muscles. I just take care of myself - being healthy is how I view beauty. For products, I would recommend: Kiehl’s Skin Rescuer Daily Hydrator, Botanics Faical Oil, and Nivea Lip Butter.
on how she handles her hair
Ironically now that I’ve finally grown out my hair, I’m in humidity Miami, and the combination of my Puerto Rican roots, active lifestyle, presents a lot to deal with. My routine is kind of a process - when I shower I can’t let it air dry otherwise it instantly frazzles and bigs up, I I have to instantly comb it through, put coconut oil, braid it, let it dry, then unravel it few hours later. Blow drying it here, also impossible. Shoving hot air in my face here is punishment on punishment. I actually need like 8 days for my hair to naturally retain full moisture but it’s impossible to avoid washing it when I attend jiu jitsu 4 times a week and get my hair in a daily sweaty tangle. We’re always identifying who’s hair is on the mat.
““I love to thrift, I’m a nostalgic kind of person. I like old things and I have relationships with brands that fortunately send me clothes anyway. Being a gypsy, it’s easy to acquire clothing when you’re traveling so I have to be very conscious. Been going to the same places in Bushwick since I lived there 2008, all the Mexican/Spanish thrift stores always win. We know what’s up. In LA I found that the thrifting is completely different but the places to go are The Goodwills. Hollywood one is dope, also the one on Beverly, and rare one is Downtown, not many people go there and it’s super organized. As I get older though, my style becomes more simple. It’s funny to think as a photo assistant at GQ I would wear skirts and heels, I would even keratin my hair to make it full time straight, but when I started freelancing, that urge to present myself formally disappeared, as I’m behind the camera. Now in Miami, I have a very athletic lifestyle — always been a tomboy, so right now it’s minimal clothing daily: shorts, sports bras, bathing suits and jiu jitsu rash guards, for real.””
In NYC, Ippudo in East Village, 65 4th Ave, the best ramen ever, there’s just no question. Also do not leave without eating the pork buns and if shishito peppers.
Commodore in Williamsburg, it’s the place you’ll start running into people the longer you live there, because it’s somewhere easy to chill (when it’s not insane) and yeah obviously the best fried chicken hands down. Bonus are the biscuits that come with lavenderrrrrrr honey.
After Commodore, you get two in one - head next door to Momofuku Milk Bar and get a CEREAL MILKSHAKE. If you like downing the end of the cereal bowl and know that specific taste I’m referring to… RUN there. And ask for extra cereal topping. Bonus you can buy the mixture and take it with you my international people.
In LA, the one stop place is SWINGERS. I’m all for reasonably priced organic delicious food where I can get a stack of pancakes ahi tuna sandwich, or a steak ANYTIME 7am-2am.
LA is all about acai bowls, my bank account was dying the few months I was there just from those. The best > Liquid Juice Bar, get ‘The Chronic’ trust me.
The Fifth Element by Luc Besson
Pulp Fiction by Quentin Tarantino
Natural Born Killers by Oliver Stone
Risky Business by Paul Brickman
Outfit, Vintage ; Jacket, BornxRaised
Meet NYC passerby, Lauren Nikrooz. Her commercial work has been with campaigns for Beats By Dre, along with editorial for such as Dazed and Confused, W Magazine and Vogue. Her latest film work has been working alongside Matthew Barney on his River of Fundament and Marina Abramovic.
Read MoreLeta is a multidisciplinary designer and art director based in New York City. She combines traditional graphic design elements with photography, art, and styling to create unique visuals. Her client list includes Bloomberg, Google, IBM, Kiehl’s, Refinery 29, Tate Modern, and more.
Read More“Hello” is tattooed on her arm if she ever has laryngitis when you meet. If not, you’ll probably talk about her transition from writing for Opening Ceremony to writing for BBDO—and how the latter is not a lot of writing at all. She’ll likely also mention her unexplained obsession with boxes, lipstick packaging, and French 75’s.
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